President Mike Amado began as a DJ back when he was in high school DJing house parties. He went on to college and played on college radio stations and started recruiting bands that wanted representation. While becoming a popular club DJ and still doing college radio shows, he started doing hip hop concerts. While traveling back and forth to conferences in NYC, Mike met Russell Simmons, the manager for Run DMC and Run’s brother. Russell asked Mike to book Run DMC with rock bands in the 80s and also to book some of the other acts that he managed including LL Cool J and Will Smith and Jazzy Jeff. This opened doors for Mike giving him the opportunity to get himself into events in New York where he had the chance to DJ and meet some hip hop legends such as Notorious BIG, Tupac, Ice Cube, and Chuck D to name a few.